IA 6 min
Web development with AI: the wave reshaping the sector
PWAs, conversational agents, real-time personalization: why AI web apps are replacing native mobile apps and what it means for your business.
Three forces are reshaping the web: PWAs installable on iOS, embedded AI agents and dynamic personalization. Combined, they make many native mobile app use cases stop making sense.
Why PWAs are gaining ground
- Installable from the browser — no app store
- Instant updates, no waiting for approvals
- A single codebase for web, iOS and Android
- Lower development and maintenance cost
Embedded AI: the new standard
Semantic search, conversational assistants, on-the-fly content generation. Users already expect it — not having it feels outdated.
Real-time personalization
The site adapts to the user: content, element order, offers. It is not just A/B testing — it is dynamic content driven by models.