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Negocio 6 min

Custom software vs. off-the-shelf: which one suits you?

When a packaged SaaS is enough, when custom software pays for itself, and how to calculate the break-even point for your company.

Visual comparison between a boxed off-the-shelf software and a custom dashboard

The right question is not which is better, but when each one is better. It depends on three variables: differentiation, scale and control.

Off-the-shelf software (SaaS): when yes

  • The process is generic (basic CRM, accounting, email)
  • The monthly cost is marginal compared to the value
  • It is not a competitive core of your business
  • You need speed of implementation (less than 4 weeks)

Custom software: when yes

  • Your process IS your competitive advantage
  • Existing SaaS force you to change your operation
  • You already pay for 3+ tools that do not talk to each other
  • You need specific integrations or business rules
  • Your scale makes monthly licenses explode

The break-even point

Rule of thumb: if the annual cost of your SaaS + manual integration hours exceeds USD 15,000/year, a custom development pays for itself in 12-18 months and is then yours.

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